Why BITO only buys soft soothing baby apparel?

Soft like a butterfly wing; or Chewy’s belly; or the velvety skin of your Mama — that’s what we look for in a garment.

To bathe your little in the most comfy non-constrained fabrics we can find. If your baby feels like butter even after they’re dressed, then we have both achieved our goal. #bitobaby #bunsintheoven #sunvalley #boise